Nilayo Sports Unveil Amusan, Brume As Brand Ambassadors For PremiumTrust Bank

Mr. Emmanuel Emefienim, Managing Director of PremiumTrust Bank (middle) sandwiched by Ese Brume (left) and Tobi Amusan

Nilayo Sports Management Limited, Nigeria’s premier sports marketing organization which aims to promote sports from the grassroots to international level in Africa has brokered a brand endorsement deal between PremiumTrust Bank and representatives of globally renowned Nigerian athletes, Tobi Amusan and Ese Brume, as the face of the PremiumTrust brand across all traditional and digital media platforms.

This indeed was a worthy stride for PremiumTrust Bank which continues to go to great lengths in finding ways to improve and develop lives through sports. Making the announcement, Mr Ebidowei Oweifie, the Chief Operating Officer of Nilayo Sports Management Limited said: “Since inception, PremiumTrust Bank has shown dogged determination to athletics and Nigerian athletes. We are honoured to have brokered this partnership between these three ‘premium’ brands.

“On the one hand, we have Tobi Amusan and Ese Brume whose performances at the recently concluded World Athletics Championships and Commonwealth Games have shown the world the grit Nigerian athletes are made of, on the other hand, PremiumTrust Bank, a bank committed to growth, we are confident that this partnership is perfectly aligned.”

Mr Emmanuel Emefienim, The Managing Director of PremiumTrust Bank said, “We are excited about this brand endorsement deal as we strongly believe that it’s a huge win for young Nigerians. As a brand, we look out for the welfare of young Nigerians, and we are committed to helping them grow in all their pursuits; Tobi Amusan and Ese Brume as brand ambassadors fit well in this regard.”

The endorsement deal between Tobi Amusan (a Nigerian Track and Field/100m hurdles world champion and record holder, Commonwealth Games winner and record holder, Diamond League Final Winner, Top 8 at Olympic Games), Ese Brume (a Nigerian long jump World Championship silver medalist, Commonwealth Games winner and record holder, Top 8 at Olympic Games) and PremiumTrust Bank will run for three years; This will go a long way in supporting Tobi and Ese towards their preparation for the Accra 2023 African Games, Budapest 2023 World Athletics Championships and the Paris 2024 Summer Olympics Games.

PremiumTrust Bank looks forward to a fruitful partnership with these amazing athletes as they not only improve lives, but together develop the sports industry as a whole, and enable young people to fulfil their dreams.