The Oyo State Government has promised to boost the state’s economy through the promotion of Adire industry, saying all is set for the maiden Adire Expo in Ibadan.
The Commissioner for Culture and Tourism, Dr. Wasiu Olatunbosun, stated this at a stakeholder’s meeting in Ibadan.
He said that the highly anticipated cultural event will hold on June 20, 2025, at the Cultural Centre in Ibadan.
Olatubosun revealed that the carnival will be organized in collaboration with Olori Aderonke Ademiluyi, the Founder of Adire Odua and Bizrait Exhibitions.
He said the partnership reflects the Seyi Makinde-led administration’s commitment to promoting cultural tourism and supporting heritage industries across the state.
“The Adire Carnival is not just a celebration, but a strategic initiative to showcase Oyo State’s cultural richness and craftsmanship to a global audience,”
Dr. Olatubosun further highlighted ongoing government efforts in providing a conducive environment for creative economy to thrive in the state especially traditional industries, such as iron pot manufacturing in Saki and black soap production statewide, with a view to reviving indigenous crafts.
Central to the carnival’s success is the contribution of Olori Aderonke Ademiluyi, wife of the Ooni of Ife, who has been a long-time advocate for the promotion of Adire textiles.
Also speaking at the stakeholder’s meeting, Olori Aderonke emphasized the cultural and economic significance of Adire, describing it as a symbol of Yoruba heritage that has evolved into a thriving enterprise.
“Adire is not just a fabric; it is our history woven into art,” she said that with support from Oyo State Government an Adire Skills Centre would be established in Ibadan, while he confirmed that she had already trained over 1,000 people free of charge since 2021”, she said.
A stakeholder, Mr Ola Ore, pledged to deliver a world-class carnival that will not only celebrate the artistry of Adire but also drive economic empowerment.
“The Adire Expo Ibadan 2025 Carnival will provide a platform for local artisans, designers, and entrepreneurs to promote their craft and grow their brands,” Mr. Ore explained.
He added that the carnival is expected to draw tourists from within Nigeria and abroad, with a vibrant lineup of cultural displays, fashion shows, and exhibitions.