Redhill, BHM Forge Landmark Partnership To Create Definitive Asia–Africa Communications Corridor

Redhill, one of the largest independent communications agencies in Asia, and BHM Holdings (www.bhmholdings.uk), Africa’s foremost integrated communications group, wednesday announced a strategic partnership that will create a seamless communications bridge between Asia and Africa -two continents that collectively represent over five billion people and some of the fastest-growing economies on the planet.

The partnership brings together more than 300 communications professionals operating across over 20 markets, spanning Singapore, India, Japan, South Korea, Thailand, Indonesia, Australia, Nigeria, Ghana, Kenya, Tanzania, South Africa, the United Kingdom, and the United States.

Together, Redhill and BHM will offer clients end-to-end strategic brand and corporate communications, issues management, reputation management, media relations, digital marketing, creative services, stakeholder engagement, and government relations capabilities across both regions.

Opening a Gateway Between Two Growth Powerhouses

Trade and investment flows between Asia and Africa have surged in recent years. Yet businesses expanding across the two regions have historically lacked a unified communications partner with genuine on-the-ground presence in both. This partnership directly addresses that gap.

“This is about much more than a referral arrangement; we are building the infrastructure for a new era of Asia–Africa commerce,” said Jacob Puthenparambil, Founder and CEO of Redhill. “As Asian companies expand into Africa and African businesses look to Asia for growth, they need communications partners who truly understand both markets. By combining Redhill’s deep expertise across the Asia-Pacific with BHM’s unmatched strength across the African continent, we are creating one of the most powerful independent communications networks connecting these two regions.”

“Africa’s story is one of extraordinary growth and transformation, and the opportunities for collaboration with Asia have never been greater,” said Ayeni Adekunle, Founder and CEO of BHM Holdings. “With Redhill, we have found a partner that shares our ambition, our entrepreneurial spirit, and our commitment to world-class service. Together, we are uniquely positioned to help businesses navigate and succeed across these two dynamic regions.”

A Partnership of Market Leaders

Redhill has been recognised by The Straits Times as one of Singapore’s Fastest Growing Companies for five consecutive years (2021–2025), named Asia Agency of the Year at the SABRE Awards Asia Pacific and ranked among the fastest-growing PR agencies globally by PRovoke Media.

Redhill operates with a team of over 200 professionals across Asia-Pacific and Europe.

BHM Holdings is home to BlackHouse Media, ID Africa, and AI-powered communications technology platform Plaqad. The group was listed by the Financial Times among the 100 fastest-growing companies in Africa and has been a finalist for African Consultancy of the Year at the SABRE Awards EMEA.

BHM operates across five countries and three continents with a team of nearly 100 professionals.

What This Means for Clients

Under the partnership, clients of either firm will benefit from preferential access to the other’s full suite of services, local market intelligence, and established media and stakeholder relationships. Key sectors expected to benefit include technology, financial services, FMCG, energy, infrastructure and government relations.

The partnership is effective immediately.