2017 Nigeria Open Watched By 29.35m Global TV Audience
The 2017 ITTF Challenge Nigeria Open has received commendations from the International Table Tennis Federation (ITTF) as over 29.35m viewers watched the five-day tournament globally. With this development, the Nigeria Open remains the ITTF Challenge with the most coverage in the world.
This development has prompted the world table tennis ruling body to pledge their support to the tournament by confirming August8 to 12 for the 2018 edition of the tournament.
Being the second highest prize money tournament after Spanish Open in the ITTF Challenge series calendar, the Nigeria Open attracted more than 20 countries across the globe as the championship continues to grow in leaps and bounds annually.
CSM Media Research-KantarSport contracted by ITTF to monitor television viewership of its tournaments, over 29.35m watched the tournament on Supersport Channels across the globe.
In a statement released by Kantarsport, the Nigeria Open was watched mostly on Supersport channels.
“The ITTF Challenge events, we found in our worldwide sports programs tracker (within all channels we monitor), the Belarus Open (aired on Belarus TV-5 Sports: that channel reaches 6.2 of the 6.9 m Belarussians), as well as the Nigeria Open 2017. The Nigeria Open was shown live and non-live on Super Sport 9 & Super Sport Blitz (South African channels) as well as on Pan-African channel Super Sport 5 (which we track in Nigeria, Senegal and South Africa). It might have been telecast too on some channels or OTT platforms that are not included into our tracker.
But one thing is certain, this is the Challenge Open with the most coverage. I remember having already seen coverage of it in the past 2 years.
In the breakdown of Nigeria Open viewership globally, “Supersport 9 in South Africa is a PAY-TV channel received by 19.7% of all TV households (13.65 m TV HH / 45.00 m TV ind.) so it is available to a potential of 8.86 m. viewers. As for SuperSport 5, it reaches 11.4% or 5.13 m potential viewers. No such information is available for Nigeria (no measurement at all), nor Senegal (a French company just started measuring Dakar, 1.71 m TV users).”