7even Interactive Expands Creativity, Innovation Frontiers In Advertising

The agency made this avowal at a get-together marking its tenth anniversary held at the their office in Ikeja on Saturday, 22 February, 2025.

In his speech at the event, Mr Taiwo Agboola, the Chief Executive Officer of 7even Interactive, used the event, which was to celebrate a decade of groundbreaking campaigns, strategic excellence, and cultural relevance brought about by the agency, to promise a more interesting future in the nation’s ad world.

“If the past ten years were about building, the next ten will be about elevating – more innovation, more impact, more fearless creativity. We will continue to push ourselves to be better; to think differently; and to stay intentional about everything we do,” said Agboola.

Looking ahead, Agboola assured stakeholders that this milestone is just the beginning, as the agency remains committed to redefining the advertising landscape and delivering impactful campaigns that drive meaningful connections between brands and consumers.

Reflecting on the agency’s journey, the CEO expressed deep gratitude for the disposition that has fueled 7even Interactive’s success.

“Ten years ago, we set out with a vision to be more than just another agency. We wanted to create work that doesn’t just win awards but wins hearts, changes perceptions, and inspires action. Today, we stand as a testament to what relentless passion and unwavering dedication can achieve,” he stated.

Founded in 2015 amidst economic challenges, 7even Interactive faced an uphill battle in establishing itself in an industry dominated by well-established players.

Despite these obstacles, the agency not only survived but thrived, carving out a unique space in the market with its innovative approach to advertising.

“Sometimes, I have to remind myself that we are just ten years old,” Agboola continued.

“We made projections that many thought were ambitious, some of which we have achieved, and others we have not, thus we still have a lot of work to do. From a modest start, we have grown into one of the country’s leading advertising agencies, but we still push the boundaries, knowing that we still have a lot ahead of us to accomplish.”

Over the past decade, 7even Interactive has successfully executed advertising campaigns for several blue-chip companies. The agency has also won several prestigious local and international industry awards, a testament to the creativity and effectiveness of its campaigns.

Agboola informed that central to the agency’s success is its unwavering commitment by its team of staff, clients, and the broader marketing communications industry and thanked them all for their contributions and support.

“I am immensely grateful to our dedicated staff, our supportive clients, and an industry that has provided us with an enabling environment to thrive,” Agboola remarked.

“To our clients, your challenging briefs and ambitious timelines have pushed us to deliver our best work. To our industry peers and regulators, your collaboration has been invaluable. We look forward to continued partnerships that will further elevate the advertising industry.”

The Saturday’s event was attended by the staff of 7even Interactive, clients, industry regulators, members of the media and many other key stakeholders of the advertising industry.