Ghana’s Kasapreko Unveils New-Look Alomo Bitters In Lagos

ISRAEL TAIWO

L – R: Representative of Advertising Practitioners Council Of Nigeria (APCON), Martin Ajunam, International Business Director, Kasapreko Company Limited (KCL) Clarence Amenyah, Head of Public Relations Unit, National Agency for Food Drug Administration and Control, Lagos, Mrs. Christy Obiazikor, Managing Director, KCL, Richard Adjei and Consular General, Ghana High Commission, His Excellency, Maxwell Awianga during the media launch of the new look Alomo Bitters with tamper proof into the Nigerian market on Friday.

A new-look Alomo Bitters herb drink has been unveiled in Lagos by its manufacturer; Ghana-based Kasapreko Company Limited, in its bid to further consolidate on its stronghold in Nigerian market.

With the same world class quality in its content, the same authentic, the Alomo Bitters wears a new premium look. The 750ml and 200ml bottles, now come with a new Kasapreko tamper-proof to guide customers from distinguished it from its rivals in the market.

Alomo Bitters has introduced a holographic security seal on its bottle cap. The hologram is a silver-like shiny strip, similar to that found on currency notes. It forms part of the plastic wrap over the bottle cap.

The media launch, which was held at the Nnamdi Azikwe Hall, Renaissance Hotel, G.R.A, Ikeja, Lagos, Friday, was attended by the management team of Kasapreko Company Limited from Ghana led by Managing Director, Mr. Richard Adjei, International Business Director, Clarence Amenyah, representative of Advertising Practitioners Council of Nigeria (APCON), Martin Ajunam, Head of Public Relations Unit, National Agency for Food Drug Administration and Control, Lagos, Mrs. Christy Obiazikor, Consular General and Ghana High Commission, His Excellency, Maxwell Awianga  as well as media men and women.

Managing Director of Kasapreko Company Limited Mr. Adjei said that Alomo Bitters rebranded entered Nigerian market since 2011 and has since risen to become the leading bitters drink in Nigeria and Ghana.

According to him, though rebranded, Alomo Bitters’ quality still remain the same which its consumers known of it since inception of the company 30 years ago.

“Even though the introduction of the unique hologram will help consumers to differentiate the Alomo brands from others, its security intent is to protect consumers ahead of unforeseen counterfeits is very proactive. This is a demonstration that shows the company cares for its consumers and their safety,” Adjei said.

He said Alomo Bitters is an herbal liqueur made from carefully chosen tropical medicinal plant extracts and very well known for its proven medicinal values, improved peripheral blood circulation which supports full body function and good health and vitality.

The invigorating benefits of Alomo Bitters are legendary in Africa,” said Adjei, adding that “since 1989, we have been exquisitely cultivating and crafting Ghana’s precious herbal extracts to give people a natural edge in life. Alomo Bitters is prepared from carefully chosen plant extracts. It is the best and most reliable restorative provided by nature. This original herbal bitters is a great appetizer and promotes vitality especially in men.”

He noted that to ensure consistent quality, the Kasapreko Company Limited World Class Quality Assurance Management System continuously monitors product quality parameters for compliance with established standards and specifications, adding that consistency in functional properties and product safety of Alomo Bitters has been assured from both scientific research and product history from 1998  without any incidents.

“Alomo Bitters per record is so far the only scientific evaluated herbal based alcoholic in Ghana and it remains authentically African,” he said.

International Business Director: Kasapreko Company Limited (KCL) Clarence Amenyah said that the new-look Alomo Bitters has unique pack modification, while the company introduces a new 30ml sachet.

According to him, “the 750ml and 200ml bottles now come with a new Kasapreko tamper-proof seal, which is our seal of authenticity, adding that the new campaign for the product has as its theme ‘Confido’.