Pop Culture Varsity Launches Africa’s First Mini MBA In Strategy And Pop Culture

Formerly known as Bschool, Pop Culture Varsity has rebranded and repositioned itself to reflect a bold new vision: to become Africa’s number one school of strategy and culture, and a global reference point for education at the intersection of business and creativity.

The Mini MBA, beginning in October 2025, is designed for mid-to-senior professionals across marketing, strategy, and innovation roles. It delivers hands-on, future-facing learning led by industry practitioners including Franklin Ozekhome, Emeka Obia, and Fabiola Nguembu.

“We’re training the minds that will build Africa’s next cultural unicorns,” said Franklin Ozekhome, Founder and Chief Learning Officer of Pop Culture Varsity.

“Culture × strategy is the new superpower, and our graduates are already proving it in boardrooms and campaigns across the continent.”

The programme is built on the insight that culture drives commerce. From viral phenomena to deeply-rooted traditions, Pop Culture Varsity teaches leaders how to decode culture, forecast trends, and build brands that resonate in an age of hyper-connection and identity.

The Mini MBA in Strategy & Pop Culture is uniquely designed to deliver applied learning through real-world briefs, brand labs, and cultural mapping. It equips professionals with immediate tools to drive strategic, creative, and commercial impact. The programme also serves as a corporate training ground for CMOs, HR leaders, and agency heads looking to upskill their teams.

As business needs shift from conventional strategy to cultural intelligence, forward-thinking companies are turning to Pop Culture Varsity to future-proof their talent.

“In a time when brand relevance is won or lost in culture, we see Pop Culture Varsity as a vital partner in developing our strategic talent,” said Tolu Alabi, Marketing Manager at a leading African foods company.

Applications for the October 2025 cohort are now open, with limited slots available. The programme will be delivered in a hybrid format, combining live virtual classrooms with curated in-person experiences across key African cities.

From decoding Afrobeats to innovating through street fashion and meme economies, Pop Culture Varsity is more than a school. It is a movement shaping how Africa thinks, builds, and brands in the 21st century.