Osimhen Record Deal Good For African Football – Drew Uyi

The transfer  of Super Eagles striker, Victor Osimhen to Series A giants, Napoli l,  has been described as a good development  for African  football  by FA licensed football agent,  Drew  Uyi. 

Noting that the deal is not only good because of the highest  transfer fee for an African player  in history, Uyi said the contract is Super because the Nigerian hitman has the opportunity to harness the value of his Image rights; which he retains. 

“Because he didn’t cede his image rights to Napoli, Osihmen is now able to exploit his image rights and make the most out of his personal brand, securing intellectual property rights for his name, images and logos.

“He can also get hitch free endorsements and sponsorship with the help of a seasoned and experienced Brand Manager.  Such persons can help derive huge financial benefits that can measure up to his salary”, added Uyi. 

Speaking further, Ogbomoide Uyioghosa, urged African footballers, “to learn from the fact that Osimhen demanded a share of the rights to his Image. Napoli always demand 100 percent control of image rights no matter how big the player I’d. 

“It .shows that he knows his worth. For a long time, Africans have not gotten their true market . worth, it’s high time they started getting their worth like their foreign counterparts 

“I am personally more than happy for this deal as I have been a strong advocating for Athletes branding for the last 5 years for Africa footballers through all possible medium especially my Instagram and Twitter handles, With over two decades managing celebrities, comprising  artists, actors, comedians, corporate brands to athletes, I have the wherewithal to make deals happen for players”.

While  noting that the goals are to empower, educate athletes and turn them into marketable brands,  Ogbomoide Uyioghosa, an international Brand Strategist, said an athlete’s brand was the most important investment an Athlete can make during his career

According to Uyi,  “LeBron James is arguably the greatest Basketballer of all time, but what many don’t know is that he’s arguably the best branded Athlete in history. All that was possible because he has a team who have a unique vision and take care of his business while he focuses on scoring points and winning Championships.

“Osimhen’s transfer to Napoli is a good benchmark. African Athletes should look beyond what the figure of their salary pay packet. They  should look at building a powerful brand. It shouldn’t stop here, I would definitely love to see more of this”.