Adekunle Gold Advices Creatives To ‘Take The Stairs’ At The Macallan Partnership Celebration

Award-winning singer and songwriter, Adekunle Gold, has urged creatives to remain committed to their craft, even when recognition feels out of reach, sharing a powerful reflection on patience, excellence and the realities of building a successful career.

Speaking at an intimate dinner celebrating his partnership with The Macallan, Adekunle Gold spoke candidly about the years of growth, reinvention and persistence that have shaped his journey from emerging talent to one of Nigeria’s most respected music stars.

“Tonight is about gratitude for me. It has been a long time coming. I took the stairs,” he told guests.

Encouraging emerging creatives to focus on the work rather than immediate validation, he emphasised that meaningful success is rarely built overnight.

“When you think people are not seeing you, just work, keep going, take the road less travelled; take the stairs. Do the work, be about excellence,” he said, a message that resonated strongly with the creatives and professionals in attendance.

His remarks reflected the values at the heart of his partnership with The Macallan, a brand renowned for its commitment to craftsmanship and the belief that exceptional things take time.

For Adekunle Gold, the collaboration represents a shared appreciation for intentionality, growth and enduring quality.

As the evening drew to a close, the artist expressed gratitude for how far he has come, reminding guests that while success may appear effortless from the outside, it is often the result of years of unseen work, consistency and belief in the journey.