Amstel Malta, VerveLife Host Africa’s Biggest Fitness Party 

Posted on November 15, 2022

Amstel Malta Ultra and VerveLife 5.0 have partnered to bring Africa’s biggest fitness party to life!

The event which took place at the Landmark Event Centre, Lagos came in the midst of the brand’s Choose Your Way To Live campaign that has been on, with exciting fitness activation across the country.  

At the fitness party, Amstel Malta Ultra and VerveLife served a whole day of groovy fitness fun, complete with loads of Amstel Malta Ultra as the official malt drink of the event.  

Speaking on the partnership and what the brand aims to achieve at the event, Maire Abia-Bassey, Senior Brand Manager, Amstel Malta Ultra said, “The usual stereotype is that fitness is hard and deprives you of all the fun in life. At Amstel Malta Ultra, we are working hard to eliminate that mindset for our consumers and show them that fitness can be exciting and rewarding.

“Our partnership with VerveLife to host Africa’s Biggest Fitness Party today is a huge step forward in our mission to redefine fitness. We’re looking forward to seeing the ripple effect of this event in fitness culture across the continent and of course, many more events like this.”  

Africa’s beloved stars and fitness influencers such as former Big Brother Naija housemate Kemen, Ihuoma, Kaffy, Isoken and Trebla were also live at the event to keep the fitness and vibes at the max.  

 

Leave a Reply

Your email address will not be published. Required fields are marked *

Latest News

KINGSLEY EBERE    The residents of Taiwo Close in Shasha  area of Lagos are... Continue
All is now set for CORFEPS WEEK 2024 with Ambassador Godknows Igali OON, Ammuna... Continue
BY Prof. NNANYELUGO IKE-MUONSO Nigeria is one of the African countries with the highest... Continue
MICHAEL AKINOLA    A 45-year old man, Iyere Joseph, has landed in trouble for... Continue
Manchester City and Manchester United will renew their derby rivalry this weekend on matchday... Continue
  Chief Executive Officer of Strategic Outcomes Group, Jenkins Alumona, was on Friday,  honoured... Continue
The message has gone out from the Energy boss, Dr. Mustapha Abdullåhi, of a... Continue
In a poignant ceremony held at the Rivers State Police Command headquarters, the Police... Continue
  SUNDAY AKINTOYE Chairman of Lagos State Football Association, LSFA, Ogboni Fouad Oki says... Continue
  The Director General of Lagos State Sports Commission, Lekan Fatodu, held a strategic... Continue

UBA


Access Bank

Twitter

Sponsored