Dangote Quits Noodles Market, Sells Assets To Dufil, Makers of Indomie

Dangote Group has sold the assets of Dangote Noodles to Dufil Prima Foods, makers of Indomie noodles.

In a statement, Thabo Mabo, group managing director (GMD), Dangote Flour Mills (DFM), said it exited the production of noodles because it did not consider it strategic.

Mabo said Dangote flour would now focus its strengths on flour and pasta production in order to improve in areas of quality, distribution and marketing.

The GMD said based on the agreement with Dufil, they would continue to produce noodles under the Dangote brand name for two years before changing it.

On his part, Deepak Singhal, chief executive officer, Dufil Prima Foods, said acquiring Dangote noodles would help his company “deepen and sustain their market share as well as gain a strategic advantage in terms of several range of noodles products in their stable”.

Singhal said Dufil would commence production with the brand name of Dangote Noodles immediately.

He said that most of the former staff of Dangote Noodles would be employed by Dufil.

The statement further said the redundant workers would be compensated with good severance package for their services to the company over the years.