Eid el-Kabir: Rite Foods Celebrates With Muslim Faithful, Reaffirms Dedication to Innovation and Quality

Rite Foods Limited, Nigeria’s foremost food and beverage company, extends warm wishes to Muslim faithful across the country as they mark this year’s Eid el-Kabir — a celebration rooted in the profound virtues of faith, sacrifice, and devotion, as exemplified by Prophet Ibrahim.

In a message of unity and goodwill, the company encourages the Muslim community to reflect on the enduring values of obedience, selflessness, and gratitude that define this holy occasion.

As families and loved ones gather in celebration, Rite Foods invites Nigerians to savour the moment with its proudly Nigerian and award-winning brands — including 13 refreshing variants of Bigi Carbonated Soft Drinks, Bigi Premium Drinking Water, the delightfully rich Sosa Fruit Drink in five flavours, the bold and exciting Fearless Energy Drink, and the nourishing Rite Spicy Beef and Bigi Beef Sausage Rolls — all produced using world-class technology and top-quality ingredients.

Speaking on the significance of the season, Seleem Adegunwa, Managing Director/Chief Executive Officer of Rite Foods Limited, urged Muslims to deepen their spiritual devotion, strengthen their connection to Allah, and use the festive period to pray for personal and national growth.

He stated that “As we celebrate Eid el-Kabir, let us hold fast to the lessons of sacrifice and commitment — virtues that remain crucial in building a stronger, more united Nigeria.”

In addition, Ekuma Eze, Head of Corporate Affairs and Sustainability, reaffirmed the company’s commitment to excellence and its dedication to enriching consumer experiences through quality products.

“Eid el-Kabir is not just a religious milestone, it’s a time of togetherness — and our wide range of beverage and sausage brands are crafted to elevate every moment of celebration,” he noted.

Rite Foods’ commitment to innovation and consumer satisfaction continues to earn industry recognition. Its brand portfolio has been celebrated with multiple prestigious awards, including: Most Innovative Carbonated Soft Drink Brand of the Year – Bigi, Most Outstanding Energy Drink in Consumer Engagement – Fearless, Best Value for Money – Carbonated Drink Brand 2023 – Bigi Cola, Best Value for Money – Energy Drinks Brand 2023 – Fearless Energy Drink, Best Value for Money – Sausage Brand 2023 – Bigi Beef Sausage Roll, Outstanding New Product of the Year – Juice (2023) – Sosa Fruit Drink, and Food company of the Year 2024.

As Nigeria celebrates this sacred festival, Rite Foods remains steadfast in its mission to inspire moments of joy, refreshment, and pride through products that reflect the spirit, resilience, and creativity of the Nigerian people.