Here’s How MTN Is Helping To Promote The African Culture

The just concluded third edition of the African Drum Festival was held from 19 to 21 April 2018 in Abeokuta, Ogun State.

The three-day event, which featured drum troupes from 33 states in Nigeria as well as troupes from over 20 other African countries and the Caribbean, had a rich attendance of guests from all over the continent and beyond.

Proudly sponsored by MTN Nigeria and other brands, the festival provided an avenue to showcase Africa’s rich cultural heritage and was tagged, ‘Drumming for Advancement’ and held at the June 12 Cultural Centre, Kuto, Abeokuta.

MTN in its bid to continue to promote Arts and culture, has in the past supported related initiatives like the Fela and The Kalakuta Queens stage play and its MTNF-MUSON Music Scholars Programme.

These platforms, with MTN’s support seek to create positive impact on the Arts and Culture landscape of Nigeria.

Speaking on the importance of promoting the country’s rich culture and diversity, General Manager, Brands & Communication, Marketing & Strategy, MTN Nigeria, Richard Iweanoge, said, “The drumming culture in Africa is intensely rich and MTN as a brand understands the importance of not only recognizing our culture but also harnessing it and showcasing it to the world. We at MTN are very proud of our culture in Africa and we always support initiatives like the African Drum Festival because it not only showcases our culture but unites us as a continent and a people.”

In attendance at the festival, were the Governor of Ogun state, Senator Ibikunle Amosu; the Minister of Information and Culture, Alhaji Lai Mohammed; Nobel Laureate, Professor Wole Soyinka and Royal Fathers; Alake and Paramount Ruler of Egbaland, Oba Adedotun Gbadebo; the Alaafin of Oyo, Oba Lamidi Adeyemi III; Ooni of Ife, Oba Adeyeye Ogunwusi; Obong of Calabar, Etubom Ekpo; Akarigbo of Remo land, Oba Babatunde Ajayi, and many others.

The cultural event also had in attendance, Nollywood stars like Tunde Kelani, Kareem Adepoju (Baba Wande), Kunle Afolayan, Olu Jacobs, Richard Agbor, Wole Sodimu, Wale Dada, Omotunde Adebowale David as well as the Senior Manager, Go-to-Market, MTN Nigeria, Chinyelu Onochie and others.