OJ Awa-Ibraheem’s House of Jemila Unveils New Luxury Perfume Store

FUNSHO AROGUNDADE

Beauty entrepreneur Omotayo Jemila Awa-Ibraheem is set to unveil her new luxury perfumery store in Lekki —the third in Lagos.

Awa-Ibraheem, the beautiful lady behind ‘House of Jemila’, the famous Spa and perfumery outlet, has put final touches towards the grand opening of the new flagship store to the public on Saturday, 7 December 2024.

It is poised to be a one-stop shop for all perfume lovers all over Lagos and beyond.

“This outlet is not just another perfume store; it represents a bold new concept. The new store will focus exclusively on niche fragrances sourced from around the world. The idea is to offer an extensive collection of labels, allowing our customers to discover the scents that resonate with them personally,” Awa-Ibraheem told our correspondent during a recent breakfast chat at The Saffron Hotel in Ikeja GRA, Lagos.

She added that the new store is intended to enhance the experience of perfume buffs.

“To enhance this experience, we are introducing a dedicated Pure Fragrance Corner, where customers can explore pure fragrance oils, undiluted and authentic. This interactive space will let customers identify the notes that appeal to them, helping us suggest perfumes that align perfectly with their preferences,” she said.

Awa-Ibraheem’s journey into the world of Spa and perfumery began about eight years ago with the formal launch of her first shop on 4 June 2016.

The first shop was to birth another one in the same Mainland area within a few years.

Over these years, the Political Science graduate from Ekiti State University, Ado-Ekiti, has not looked back in her quest to dominate her sphere of business: a venture she began after marriage, fueled by a passion for creativity and the guidance of a trusted mentor.

According to her, starting a business wasn’t easy, but she was fortunate to have the support of her late mother, who helped care for her children while she explored her potential.

Through the ups and downs, she learned valuable lessons, and is grateful for where she stands today despite the many challenges businesses face, including the rising dollar exchange rate.

Despite the challenges, Awa-Ibraheem is plunging into local manufacturing of her own fragrances line.

Set to be launched in the first quarter of next year, the fragrances will be sold side by side niche fragrances which would be stocked by the new Lekki store.