Orijin Pays Homage To The Ataoja Ahead Of Osun-Osogbo Festival

Posted on July 29, 2025

L-R: Bankole Onakoya, Head of Sales, South-West, Guinness Nigeria Plc; Adeweso Abiodun, Assistant Sales Manager, Ilorin/Osun, Guinness Nigeria Plc; Olori Kafayat Adeola Oyetunji; Oba Jimoh Oyetunji Olanipekun, Larooye II, the Ataoja of Osogbo; Olori Kafayat Adedoyin Oyetunji, and Adeleke Saidi, Prestige Account Manager, South-West, Guinness Nigeria Plc during the courtesy visit to the Palace of the Ataoja of Osogbo by the Guinness team on July 25 in Osogbo as Orijin returns for the 11th consecutive year as a proud sponsor of the Osun-Osogbo Festival

In a grand tribute to heritage and royalty, Orijin, Nigeria’s proudly rooted herbal alcoholic beverage, paid a courtesy visit to His Royal Majesty, Oba Jimoh Oyetunji Olanipekun Larooye II, the Ataoja of Osogbo, ahead of the globally renowned Osun-Osogbo Festival 2025.

The visit, led by Onakoya Bankole, Head of Sales, Southwest at Guinness Nigeria Plc, underscores Orijin’s profound reverence for tradition, respect for royal institutions, and unwavering commitment to cultural preservation.

As a brand that champions the spirit of “Live Orijinal”, this moment marks not just the 5th consecutive year of Orijin’s sponsorship of the festival, but also its deeper role as a custodian of Nigerian cultural identity and authenticity.

“Orijin is more than a drink; it is an embodiment of tradition, pride, and originality,” said Bankole.

“This visit is a symbol of Orijin’s deep and continuous investment in Nigeria’s most storied cultural celebrations, a tribute to the Ataoja, the cultural institution he represents, and the enduring values that bind us as Nigerians. Our role here is not just commercial; it is cultural, respectful, and deeply intentional.”

Welcoming the Orijin team, the Ataoja commended the brand’s consistency in aligning with the values of royalty, authenticity, and unity, noting that Orijin has become synonymous with cultural celebration and pride in Osogbo.

“Orijin has built a strong cultural resonance with our people. It is a brand that honours our roots, and we are proud to partner with it year after year.”

In the last five years, Orijin has empowered Osogbo indigenes with over N20m through grants. As a long-time supporter of iconic festivals such as Osun-Osogbo and Ojude Oba, Orijin continues to bridge generations, fusing reverence for the past with the vibrant expression of the present. Through immersive activations, cultural showcases, and intentional community engagement, the brand is set to deliver an unforgettable experience at this year’s Osun-Osogbo Festival, a celebration of culture, heritage, and originality.

As the Osun-Osogbo Festival 2025 kicks-off, Orijin will bring more than its iconic taste to the celebration, it is bringing a full-circle cultural immersion. From paying homage to the revered Ataoja of Osogbo to empowering local community members and curating rich traditional experiences, Orijin is reaffirming its place as Nigeria’s most culturally attuned brand.

Festivalgoers can look forward to cultural tributes, Afro-urban music performances, artisanal showcases, and the Orijinal lounge, a vibrant space that honours tradition while embracing the pulse of the present. Through it all, Orijin invites every Nigerian to celebrate their roots and live Orijinal.