Put Family Over Everything, Flour Mills of Nigeria Plc Encourages Nigerians

Flour Mills of Nigeria Plc, Nigeria’s leading integrated food and agro-allied group owners of the iconic food brand, ‘Golden Penny,’ rewards 150 consumers in its 12 days of Christmas campaign.

The radio campaign “A Season of Togetherness” was activated to foster togetherness among individuals and loved ones.

Bisi Idowu, Marketing Director Foods, said Golden Penny Foods is committed to the welfare of its consumers and celebrating with them.

“We want our consumers to enjoy special moments with their loved ones this season while consuming Golden Penny Food Products,” he said.

Listeners who called in on radio shows to answer questions about the brand’s products and nutrition got prizes ranging from shopping vouchers to a Golden Penny Bumper pack.

The brand also aired festive radio jingles from Dec 21st-31st 2021.

Golden Penny, over the last 60 years has continued in its tradition as a brand that prioritizes happy moments among families and friends, further strengthening togetherness.

Golden Penny Foods, through its various brands of flour, pasta, semolina, sugar, starch, oil, spreads, and breakfast cereals, has continued in its devotion to feeding the nation with nutritious products.

Golden Penny Prime Flour and Easy bake flour have become the number one product for baking products such as cookies, bread, cake, pastries.

Golden Penny Pasta, which is made from the finest quality durum wheat makes it high in fibre and rich in protein and has become Nigeria’s no. 1 pasta. It is also fortified with vitamin A and supplies the body with adequate vitality to get through the day.

Ayokunle Iyiola, Category Manager, Golden Penny Noodles Division, described the product “as a world of flavours”.
“The Noodles product is out to create an exciting world of intense & strong, spicy experiences,” he said.

Golden Penny’s ball foods category also needs no introduction from its nutritious Semovita, fortified with vitamins and proteins and rich in fibre to aid digestion to the Masavita, a wholesome maize grits meal that guarantees all-day energy.

Golden Penny also introduced a premium soya oil which is ‘100% Nigerian Soyabean’ in a new 75ml sachet.

The soya oil is in Omega 3 and Omega 6 which helps promote good skin and vision.

The Golden Penny Spread is also fortified with 7 essential vitamins and tastes great on bread, biscuits, toasts, sandwiches.

As the leading food and agro-allied group, Flour mills, makers of Golden Penny is committed to entrenching its brand values of caring, reliable, empathy, playfulness among its teeming consumers.