Wakanow Group Acquires NairaBox to Expand Into Entertainment & Lifestyle

Wakanow Group, Africa’s leading travel tech company, has acquired NairaBox, a fast-growing lifestyle and entertainment platform in Nigeria.

This acquisition represents a deliberate strategic step by Wakanow to broaden its portfolio into entertainment, events, and lifestyle experiences, reinforcing its commitment to innovation, consumer centricity, and diversified growth.

Wakanow also names Tobi Andero as Business leader joining from the experiential marketing industry

NairaBox is known for providing seamless access to event tickets, cinema experiences, lifestyle offerings, and more via its digital platform, combining convenience with engagement.

By integrating NairaBox into the Wakanow ecosystem, our customers will enjoy more holistic experiences: travel, entertainment and lifestyle, all under one roof.

Bayo Adedeji, Group CEO of Wakanow, stated that: “We see tremendous opportunity in the intersection of travel and entertainment. This acquisition allows us to offer deeper, richer experiences to our customers not just where they travel, but how they live, how they enjoy, how they engage with culture. We are excited about what the future holds as we combine Wakanow’s strength and reach with the lifestyle energy of NairaBox.

“As we expand, we are focused not only on geography but on sectoral breadth. Entertainment and lifestyle are natural adjacencies to our business – they enhance the value we deliver and align well with consumer trends. We believe the synergies will unlock new growth, both for our customers and stakeholders”, Adedeji added.

While stating his commitment to a smooth transition of ownership, CEO, Nairabox, Ugochukwu Jay Chikezie affirmed that: “Joining forces with Wakanow marks an exciting new chapter for NairaBox and for entertainment in Nigeria. Over the years, we’ve built a platform that connects people to the experiences they love – concerts, movies, and live events. This acquisition allows us to scale that vision even further by integrating travel and entertainment into one seamless ecosystem. Together with Wakanow, we’re creating a future where access to unforgettable experiences, whether across cities or continents, becomes simpler, smarter, and more connected than ever.”

Wakanow is committed to preserving and enhancing the core strengths of NairaBox – its innovation, its connection with entertainment and lifestyle consumers, and its digital-first approach.

Wakanow Group comprises of multiple platforms wakanow.com, Kalabash54.com, roomde.com, onburd.com, pointview travels, Trip Merchant and now Nariabox.com.