Eric Arubayi Lives On In Highly Anticipated Music Video “The Sound”

FUNSHO AROGUNDADE

To celebrate the life and legacy of worship leader, soul singer and songwriter Eric Arubayi, his much-anticipated music video for “The Sound” has been released.

The video was directed by Frizzle’n’bizzle Films and conceptualized by late Eric Arubayi.

The song was co-written with PITA and is a soul stirring song of gratitude to God for all HE has done for us.

It was produced by E-Kelly, Eric’s childhood friend under his record label Spirit Music and was released first in March 2016.

“It is a song that totally shows an attitude of gratitude for all God has done for us,” said a music pundit.

Eric Arubayi’s “The Sound” is a soulful rendition of God’s faithfulness and ever enduring love.

The chords in the background very much like the singer are soft and classical. At a point on the track, Eric’s voice is the most forthcoming instrument keeping in line with the solemnity of the track.

In the video, we see a beanie clad, unshaven Eric in a black T-shirt looking laid back signifying his vulnerability and perhaps even lowness then, he gets his hair cut and dons a three piece suit looking the part of the classic dapper man. He continues to sing of God’s goodness even as he gets touched up and styled till his transformation takes place.

The emotive message behind this simple video is so poignant in that people are to stay grateful to God at their lowest and highest points.

For many who knew Eric, this season is albeit a tough one but amazingly enough, the video is reminiscent of his message to all who loved him and believers alike.

“We are to stay thankful and remember that God’s love is indeed everlasting no matter how grim it might look on the outside. Leave it to Eric to drop us a message upon his grand exit into heaven,” the pundit added.