Kainex Business Enterprises Storms Personal Care Market With “American Touch” Brand

Kainex Business Enterprises, a fast-growing marketer of personal care and household products, has launched into the Nigerian market with its new product line, American Touch, offering consumers a wide range of skincare and hygiene solutions.

The company said the American Touch brand was developed to deliver quality, efficacy and affordability, while addressing common skin concerns in Nigeria’s humid climate.

According to Kainex, the American Touch range is formulated to firm, smoothen and support skin structure for a youthful glow. Some variants target fine lines and wrinkles, while others focus on hydration, even skin tone and sun protection to prevent damage from harsh weather.

The full product portfolio includes:
– Body Lotions and Creams
– Body Wash
– Face Serum
– Face Wash
– Facial Scrub
– Face Toner
– Facial Foaming Cleanser
– Body Roll-On
– Recovery Oil
– Handwash

Kainex said the products come in multiple variants to suit different skin types and preferences.

Body Wash: Milk & Honey, Cucumber, Peach, Grapefruit, Coconut

Body Lotion: Vitamin C, Vitamin E, Carrot, Cocoa Butter

Body Cream: Carrot, Pomegranate, Evening Primrose, Vitamin C, Vitamin E

Face Serum: Niacinamide, Glowing, Age Defy, Radiance, Restore, Hydrate

Face Wash: Tea Tree, Micellar, Refreshing, Glowing, Anti-Aging, Moisturizing, Vitamin C

Face Scrub: Tea Tree, Vitamin C

The company noted that ingredients such as Vitamin C, Vitamin E, Niacinamide, Tea Tree and Carrot were selected for their skin-brightening, anti-aging and soothing properties.

“With American Touch, we are bringing the quality and innovation associated with global personal care brands, but tailored for the needs of Nigerian and African skin,” a company spokesperson said.

Kainex Business Enterprises said it is positioning American Touch to be readily available in supermarkets, beauty stores, pharmacies and open markets across the country, with competitive pricing aimed at making quality skincare accessible to more Nigerians.

Industry watchers say the entry of American Touch adds to the growing number of indigenous and regional brands expanding in Nigeria’s personal care market, which has seen rising demand for products focused on hydration, skin tone correction and sun protection.

Kainex added that it will also roll out consumer education and skin consultation drives to help users select the right products for their skin type.

The company urged consumers to look out for authentic American Touch products at certified retail outlets nationwide.