Merchandising: Continental Basketball League Partners Sports World Nigeria

L-R, Communications and Marketing Manager of Sports World Nigeria,Miss Grace and the Chief Operating Officer of Continental Basketball League,Mr Okeahialam.

In a bid to get closer to the fans, Continental Basketball League (CBL) Store today announces a ground breaking partnership with Nigeria’s number one sports and fitness retail chain.

Sports World Nigeria would be the official offline retail partner of the CBL Store. Sports World has fourteen outlets across Nigeria and three in Lagos; Palms Shopping Mall, Ikeja City Mall and Brasas’r Place on Admiralty Way in Lekki Phase One.

Speaking on the partnership, the Chief Executive Officer of CBL, Ugo Udezue, stated that “we have always said that Sports can be a huge economic driver when done right. We have now amplified the fact that this is possible with this deal”.

With this partnership, fans of the league now have the option of walking into any Sports World outlet across the Country to purchase the CBL Store products at their convenience.

The Chief Operating Officer of the League, Johnbosco Okeahialam added that, “the objective of this partnership is to make CBL merchandise accessible to our fans nationwide”.

That’s not all, buyers in Lagos will now have their products delivered to them at a NO shipping cost when they purchase online from the CBL Store.

Shop now and stand a chance to win a commemorative exclusive limited edition Lagos at 50 basketball specially designed to celebrate Lagos State at 50.

The CBL Store is the first Pan-African online sports merchandise store. The collections at the CBL Store showcases a wide range of premium quality merchandise for both men, women and children.