PalmPay, Premier Cool Launch “10k for 10k Campaign” To Reward 10,000 Nigerians With ₦100m

L-R: Femi Hanson, Head, Marketing & Comms, PalmPay Nigeria; Austyne Umeh, Head, Digital & IT Africa, PZ Cussons; Chika Nwosu, MD, PalmPay Nigeria; Oghale Elueni, MD, PZ Cussons Africa; Martha Kayode, Head of Marketing, PZ Cussons; Kowontan Habib, Head, Wallets & Wealth Business, PalmPay and Dedun Ezichi, Head of Category, Personal Hygiene, PZ Cussons at the launch of the Premier Cool 10k for 10k promo in Lagos

Premier Cool, Nigeria’s leading antibacterial cooling bar soap, has announced the launch of its nationwide consumer promotion, “10K for 10K”, in partnership with Palmpay, Nigeria’s leading digital bank.

This promo is designed to reward 10,000 Nigerians with ₦10,000, amounting to a total of ₦100 million in cash rewards paid instantly via PalmPay wallets.

Running from January 12 to April 11, 2026, 111 winners will emerge daily throughout the three months.

Speaking on the campaign, the MD, PZ Cussons Africa, Mr Oghale Elueni, said “At a time when financial pressure is real for many households, this promo is our way of easing the load and refreshing Nigerians, emotionally and financially, with a brand they already know and trust.

“Participation is straightforward, and reward is instant on your PalmPay wallet. Consumers can take part in three easy steps:

1. Buy a promo-coded pack of Premier Cool 110g (Ultimate or Black) and unwrap to reveal a unique code inside.

2. Scan the QR code on the pack, which leads directly to the campaign microsite and the PalmPay app.

3. Enter the unique code on PalmPay for an instant draw and a chance to win ₦10,000 instantly.

“New PalmPay users participating in the campaign will also enjoy a welcome bonus of up to ₦5,550, further reinforcing PalmPay’s commitment to delivering practical value and smarter everyday banking.”

Also speaking at the launch, Managing Director of PalmPay Nigeria, Chika Nwosu, noted that this campaign reflects PalmPay’s commitment to delivering real, everyday value to Nigerians.

“By partnering with a brand that families have trusted for decades, we are reinforcing our promise of smarter banking that supports daily living, saving, and financial growth..”

Premier Cool understands the value of loyalty and believes freshness should come with real rewards.

With the ’10K for 10K’ Promo in partnership with PalmPay, Premier Cool reinforces its commitment to consumers through meaningful engagement, proving that staying fresh pays.

With decades of heritage under PZ Cussons, Premier Cool remains a symbol of reliability, family well-being, and consistent quality in Nigerian homes.