STAR Season As Shine Shine Bobo Takes A New Form

If we were to give an award for the most active Nigerian brand in 2019, many will edge STAR Lager.

Since January when the brand unveiled Burna Boy as its first-ever brand ambassador, the Shine Shine Bobo beer has been on a roll.

What has followed has been stellar ads, the signing of Tiwa Savage as its first female brand ambassador and its’ landmark partnership with Access Bank Plc on Access The Stars.

All of these have made Star Lager, the leading beer and one of the coolest beer brands around.

Just when we thought we’d seen it all, we got another pleasant surprise as STAR Lager Beer launches in draught form.

For those who don’t know, Draught beer is beer served from a cask or keg rather than from a bottle or can.

Draught beer is typically served from a pressurized keg and many beer enthusiasts often praise draught for its rich taste and authentic feel.

Star Lager Beer also unveiled an all-new label and great taste, a move that could spark a new wave in how Nigerians enjoy beer.

This change in label further cements Star Lager Beer as a market leader in the beer industry and adds to the long list of achievements to be celebrated as the beer brand turns 70.

The new label which carries a deeper shade of blue and an all new wordmark; “Shine Shine Bobo” also features five stars and a barley illustration as a reference to the authenticity of Star Lager Beer. The changes will, in the coming weeks, be seen on the Star Classic 60cl, 45cl and 33cl SKUs.

Speaking on Star Lager Beer’s new look and great taste, Portfolio Manager, National Premium Brands, Nigerian Breweries Plc., Sarah Agha said, “With this relaunch, we want to show our consumers that Star Lager beer is evolving even as they are. We have refreshed Star’s look and amplified it’s great taste much to better appeal to our consumers. We are proud of our rich history and we look forward to more great years delivering premium satisfaction and experiences to our consumers.”

Consumers in Lagos, Abuja, and Port Harcourt will now be able to enjoy STAR Draught but you wouldn’t put it beyond STAR to take this exciting initiative to more cities in the coming months.

For now, though, we’ll advise you to join the bandwagon and get in on the draught excitement .

Also marking the relaunch of Star Lager is the resurgence of its music platforms.

In the last 15 years, the beer brand has hosted some of the biggest music concerts across Nigeria such as the Star Mega Jam and Star Music The Trek to name a few.

Kickstarting the rebirth of its music platforms is the Music Reality TV Show, Access The Stars which is a fusion of two big brands, Star Lager Beer and Access Bank.

The platform seeks to groom music talents across the country and enable them to reach their full potential.

The all new Star Lager Beer was unveiled at the first Access The Stars concert which held at the Skating Ground Opposite Post Office, Panseke, Abeokuta on November 22, 2019 and later at the second concert at the Ikeja City Mall in Lagos.

The relaunch of Star Lager Beer will see the brand engage in amazing consumer experiences.

Over the years, Star Lager Beer has effectively held down its position as not just a premium beer brand, but a National symbol of the fun and energetic nature of Nigerians.

Speaking at the relaunch announcement, Brand Manager, Star Lager Beer, Onyebuchi Nwangwu, said it was important for the Star brand to continue to reinvent itself and give its trusted consumers a better experience.

She pointed this out saying; “As a brand, we are constantly implementing ways we can serve our consumers better, and this doesn’t just stop at the type of new initiatives we launch and execute, but also includes how the brand looks, tastes and feels, and we are happy to see how excited everyone is about this new look and the resurgence of our music platforms.”

The Star Lager Beer rebrand is coming at a very important time in its journey as it marks it 70th anniversary of providing Nigerians the much-needed entertainment and unique beer taste that its citizens very much crave and enjoy.

The all new Star Lager which was unveiled at the Access The Stars concerts in Abeokuta and Lagos, will also be unveiled in Abuja, Calabar, Onitsha and Owerri in the coming weeks.

Star Lager Beer is the first brewed beer in Nigeria and has been celebrating everyday moments since 1949.

The unique tasting beer is made from natural ingredients and is filled with millions of shining sparkling bubbles that nourishes and refreshes its consumers.