NFVCB Presents Nigeria’s Landmark Regulation On Tobacco Promotion and Glamourisation At Global Conference In Ireland

The National Film and Video Censors Board (NFVCB) has once again placed Nigeria at the forefront of progressive media regulation in Africa, with its presentation at the recently concluded World Tobacco Conference held in Ireland from June 22 to 27, 2025.

The Executive Director/CEO of the NFVCB Dr. Shaibu Husseini, who attended the global event, presented a status report on the implementation of the NFVCB 2024 Regulation on the Control of the Promotion and Glamourisation of Tobacco, Narcotics, Ritual Killings and Money Rituals in Nigerian films, music videos, and skits.

The regulation, which was approved and gazetted earlier in 2024 under the leadership of the Honourable Minister of Arts, Culture and Creative Economy, Barrister Hannatu Musa Musawa, was hailed at the conference as a groundbreaking policy initiative.

Nigeria was recognized as the first country in Africa to develop and enforce such a bold regulation targeting the harmful portrayal of substance abuse and ritualistic practices in screen content.

According to the NFVCB Chief Executive, the Boards presentation highlighted the regulations objectives, the stakeholder engagement process that led to its adoption, and the enforcement mechanisms already in place.

The global audience responded with commendations for the Nigerian government, especially Minister Musawa, for what was described as a courageous and visionary move to protect public health and preserve cultural values.

One of the major outcomes of the conference was the various pledge by a number of international organizations, to assist Nigeria in the continued implementation of the regulation.

The supportset to be delivered through their local partner CAPPA (Corporate Accountability and Public Participation Africa)—will include logistical and technical assistance to enhance compliance and awareness.

The recognition received at the World Tobacco Conference is a direct result of the Honourable Ministers unwavering commitment to responsible cultural governance and public safety, the NFVCB head stated.

The NFVCB remains committed to enforcing the regulation and working with both local and international partners to ensure the Nigerian creative space is not used to promote harmful behavior or ideologies.