NIVEA Men Lights Up Lagos With El Clásico Watch Party

Dele Adeyole, Country Manager, Beiersdorf Nigeria

NIVEA Men, the official men’s grooming partner of Spanish giants, Real Madrid, on Sunday October 26 treated Nigerian football enthusiasts to an unforgettable night of sport, style, and connection as it hosted a grand watch party for El Clásico, the legendary clash between Real Madrid and Barcelona, at the Hard Rock Café, Landmark Centre, Victoria Island, Lagos.

The electrifying match, which ended in a 2–1 victory for Real Madrid, drew a full house of NIVEA Men consumers, football lovers, and their families. Guests enjoyed an evening of lavish food, refreshing drinks, and thrilling football moments, all in an atmosphere designed to celebrate camaraderie and care beyond the skin.

Dele Adeyole, Country Manager, Beiersdorf Nigeria, explained the brand’s motivation for the event: “This is the second time NIVEA Men is hosting El Clásico, and it’s all about connection. Beiersdorf, the global manufacturer of NIVEA products, has always cared for people beyond skincare. Football brings people together, and through this partnership with Real Madrid, we’re celebrating two iconic brands that share passion, confidence, and excellence.”

He further noted that the ongoing partnership between NIVEA Men and Real Madrid, recently renewed until 2030, promises even more exciting experiences for Nigerian consumers:

“The partnership means fans can look forward to more El Clásico experiences like this for years to come, each one bigger and better.”

Fiyin Toyo, Marketing Director for Central, East, and West Africa (CEWA) at Beiersdorf, highlighted the synergy between both brands: “The NIVEA Men and Real Madrid partnership is built on shared values – style, confidence, and precision. Real Madrid embodies these on the field, while NIVEA Men empowers men to express them every day. El Clásico is more than a game; it’s a cultural celebration, and we’re proud to create spaces where our consumers can connect and celebrate the essence of NIVEA Men.”

As the final whistle confirmed Real Madrid’s triumph, guests cheered and received exclusive NIVEA-branded gift packs to commemorate both the team’s victory and NIVEA’s enduring partnership with the Spanish giants.

With its global partnership with Real Madrid extended through 2030, NIVEA Men continues to redefine the relationship between grooming, confidence, and culture – bringing fans closer to the game they love while celebrating care that goes beyond the surface.

Beiersdorf has been a pioneer in innovative, high-quality skin care products and groundbreaking skin research for over 140 years. Our internationally beloved brands, including NIVEA – the world’s no. 1 skin care brand –, Eucerin, Hansaplast, La Prairie and Chantecaille, are cherished by millions around the world. Our diverse and trusted portfolio of brands also includes Aquaphor, Coppertone, Labello, 8×4 and Hidrofugal.

With a team of over 20,000 dedicated employees worldwide, Beiersdorf is united by shared core values, a vibrant corporate culture and our guiding purpose: Care Beyond Skin. We are committed to an ambitious sustainability agenda that creates real value for consumers, society and the environment.