Orijin Brings Culture To Life At Ojude Oba 2026

Guinness Nigeria Plc, through its iconic Orijin brand, today joined thousands of sons and daughters of Ijebuland, dignitaries, cultural enthusiasts, and tourists at the 2026 edition of the Ojude Oba Festival in Ijebu-Ode, delivering an immersive cultural experience that celebrated heritage, identity, and the enduring spirit of community.

Returning as the official alcohol sponsor, Orijin’s presence at this year’s festival brought to life the brand’s renewed cultural platform, which evolves the conversation from last year’s “The Roots Run Deeper” toward how culture and identity are expressed today, boldly, creatively, and unapologetically. From the elegance and pride of the Regberegbe age groups to the splendour of horse-riding families, fashion, music, and movement, Ojude Oba once again proved itself one of Nigeria’s most powerful expressions of living culture.

Speaking at the festival grounds, Otunba Deji Osibogun, Member of the Ojude Oba Planning Committee, said:

“It fills us with great pride to see Orijin at the heart of Ojude Oba once again. This festival is a living archive of our history, culture, and tradition, and Orijin has positioned itself meaningfully at the centre of it all. The brand does not merely sponsor Ojude Oba; it honours it. Orijin understands that culture is sacred, and through its consistent presence and the quality of what it brings to the festival, it is helping to carry our heritage forward with the dignity it deserves. We are proud to have Guinness Nigeria as a partner in telling the Ijebu story to Nigeria and the world.”

Speaking on Orijin’s activation at the festival, Rotimi Odusola, Corporate Relations and Legal Director, Guinness Nigeria Plc, said:

“Ojude Oba is one of the most powerful examples of culture in motion, and being part of it through Orijin is a privilege we do not take lightly. Our purpose at Guinness Nigeria is to help Nigerians celebrate life, every day, everywhere and there are few moments more deserving of celebration than this. We are proud to stand with the people of Ijebuland and to continue shaping how our culture is experienced and celebrated today.”

Also speaking at the event, Ramanathan Solayappan, Marketing Director, Guinness Nigeria Plc, added:

“Everything Orijin brought to Ojude Oba this year was designed to amplify the spirit of the festival, from the immersive experiences to the activations on ground. Orijin is rooted in African originality, and Ojude Oba is one of the truest expressions of that originality. We are honoured to celebrate it alongside the people who give it life.”

The 2026 Ojude Oba Festival drew thousands of attendees from across Nigeria and the diaspora, with traditional rulers, age-grade groups, equestrian families, and cultural performers turning out in full splendour to pay homage to the Awujale of Ijebuland and to celebrate the rich heritage of the Ijebu people.